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Post Tagged with: Big Data Uses

IT Companies Should NOT Hesitate to Milk Big Data

IT Companies Should NOT Hesitate to Milk Big Data

Big Data is being utilized by businesses in every field to answer questions and predict the future with more reliability than the traditional methods that were used before big data analytics came along. It is surprising that IT isn’t utilizing big data as much as they should.

IT, like most other businesses, needs to predict the future in terms of surprise requirements, new opportunities and threats and worst case scenarios. A lot of these questions can be answered by using big data analysis. All parts of IT; operations, security, customer service, forecasting etc. can benefit by using big data.

IT has access to a lot of data in terms of logs, traces, emails, counters, feedback, polls etc. that it can use to solve critical problems related to predicting future scenarios.

Big data

The Usual Solution

The solution that IT has been using till now is to purchase packaged applications for their services and in case of a unique solution, they tend to integrate their own solutions to the applications with the help of their unique business know how.

The new idea is to use all the data collected, both internally and externally and apply big data analysis to it to move on to the next level.

It’s Already Started

A few IT companies have already started utilizing big data because they see the potential behind it. EMC IT is using big data to analyze their data and predict potential issues with their app delivery system.

Some companies are starting to use the huge amount of data they have collected for security. Already certain applications exist that analyze security data but by creating their own applications companies can come up with better solutions for their unique security requirement.

Companies can also use big data to forecast how much money they’d need to spend in the coming year on upgrading their capacity to store, compute and analyze data.

IT Always Leads the Way

It has been seen that the IT is always the one that takes on new technologies and systems and gains enough domain expertise in the area to help other branches of business later.

The data already exists and the tools for analysis of this data also exist. It’s just a matter of time before all IT companies start using big data in new and creative ways to solve unseen problems and predict the future. It is easy to get started and a lot of money is not required to get into big data. We are going to see a game changing utilization of data in the near future, just as soon as the IT sector wakes up and smells the data.

Is Big Data a Threat to Your Privacy?

Is Big Data a Threat to Your Privacy?

Big Data is growing bigger every day and along with it the concern over invasion of privacy is also growing. Tracking all the data generated by your mobile and other devices and your interactions on social media, is beneficial for advertisers to tailor their ads to suit you. But there’s more to the story than that. Companies have now begun to come up with very creative ways to use real time data.

Let’s look at some interesting examples.

Smart Rubbish Bins in London

An advertising firm in London came up with the idea to use strategically placed dustbins to track the wifi signal of phones of the people passing by. They could use the serial number of the phones to track the movement of every individual. They could then use this data to show advertisements on the screen of these bins, that are targeted at the person passing by.

smartbins

Now even dustbins are becoming smart!

The officials have asked Renew, the responsible ad firm, to take down the smart dustbins as there has been a lot of concern about the invasion of privacy of the people.

Police Cars in Australia get Number Plate Recognition Cameras

The Aussies have come up with another great use of Big Data by using number plate recognition cameras that can read multiple number plates simultaneously and also search their database to find out all the information about that driver. They can tell if a car is stolen or if you have unpaid parking tickets just by looking at your car’s number plate.

police car

The hand of the law gets longer.

Are Such Examples a Threat to Your Privacy?

When CCTV cameras first came on the scene, the public responded to them with an outrage similar to what we see now in terms of Big Data. But once people got used to the new technology and saw the benefits in solving crimes and catching miscreants swiftly, the fears of Big Brother always watching them subsided.

The truth is that people will allow collection of any data as long as it is collected with their permission and it is used to create value for them. Instead of shoving ads in people’s faces, companies should try to find other ways to use Big Data, not only to reduce costs for the company but also to provide quality to the customer.

One great example to highlight the creative use of Big Data is the potential for insurance companies. Today all natural or man made calamities generate a lot of data in the social media.

data

Data about Hurricane Sandy

Insurance companies can use this data along with before and after images on Google Maps Street View, Flickr, Instagram etc. to find out how much destruction of property their clients have suffered.

torn houseThey can estimate the number and amount of claims that they will have to deal with. They can provide quick claim settlements to their customers which will be appreciated by all and people will readily agree to data collection if they are told of such rewards.

Great Opportunities

A Westpac survey showed that it only took 30 months for mobile usage to reach 1 Million as compared to 80 months it took for online usage to reach the 1 Million mark.

graphThis means that there are great opportunities available to use this rapidly growing Big Data but it will have to be done with care and while keeping the interests of the consumer in mind.

Disney Has Been Really Creative with Big Data

Disney Has Been Really Creative with Big Data

Disney World is using big data to its advantage, a lesson small and big companies can take to use big data for their benefit. The “House of Mouse” is upgrading big data to the tune of $1 billion; the project aims to enhance user experience and make their visit to Disney World more awesome.

Watching people waiting in lines without a FastPass at the Walt Disney World can soon be a sight of the past. Disney is going to implement a new system that could make your visit to the House of Mouse highly personalized.

MyMagic-project

In order to take advantage of the magical realm of big data, Disney has introduced a new system – the MyMagic-project, wherein RFID equipped wristbands tell the Disney World employees what their guests in the park are up to. The MagicBand (bracelet) allows the guest wearing it to enter the Disney resort, buy food and other souvenirs, get on to the rides (in a predefined slot) and/or barge into the Disney hotel room – all by just touching the bracelet. Great idea, no?

Disney World - MyMagic Project

A Novel Beginning

Disney isn’t a very new player in the big data industry – Disney has been collecting a great deal of information for its marketing campaigns. This new step, however, is actually very novel. This is for the first time that Disney will track customer behavior at such minute level.

Complexity – When BIG DATA Enters the Picture 

Considering the scope that big data will open for Disney, it is important to understand the amount of data that will be generated by each person entering the world of Disney and how all this data will be analyzed and used to customize every person’s visit. Collection of data will begin right from the gate when someone will buy a ticket and places an order to use the MagicBand.

Now, imagine the convolution that Disney will face to optimize the data of each entrant to offer a tailor made experience for its customer. Addition problem will be the concern for privacy that people will show – Disney has out-rightly claimed that people will have the choice to control the amount of data that want to be shared.

MyMagic-project: Use and implementation

The all new system – MyMagic, is in the testing phase at the Disney World, according to reports; the MagicBand bracelet is being used to track all visitors attending the park annually.

How it works: The MagicBand bracelet works in two ways. Equipped with short range sensors, the bracelet allows visitors to make payments at the theme park or to open their hotel rooms. Embedded with long range sensors, the wristband allows Disney employees to keep track of what the guest is doing and where he/she is in the theme park.

Implementation benefits: There are two main purposes of the technology. One is to provide guests a customizable experience at the park and second is to increase the revenue by hoping to elongate guests’ visit time in order to get an opportunity to extract additional cash.

This innovative use of big data by Disney can be an example for many companies around the globe.