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Apple’s Acquisition of Topsy Could be a Great Move

Apple’s Acquisition of Topsy Could be a Great Move

Apple has recently acquired Topsy Labs, a San Francisco based analytics firm, for $200 million. The Indian owned firm specializes in analyzing tweets and has an archive of over 400 billion tweets, starting from 2006 when Twitter was first launched. It also has a searchable database of all tweets ever sent, something that even Google doesn’t have, because of its partnership with Twitter.

topsyTopsy Labs was formed in 2007 by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani and Justin Foutts. It collects and analyzes huge amount of data generated everyday on Twitter and allows its customers to make sense of all the noise. This buy could be a great move for Apple depending on how they use Topsy.

Apple hasn’t commented on what they intend to use Topsy for, but it is clear that with such a powerful tool, they have a lot of opportunities in front of them. Kristin Huguet, a spokesperson for Apple Inc, confirmed the acquisition but did not reveal Apple’s plans for Topsy.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Huguet said.

The Opportunities for Apple

The most obvious use is to get feedback about their products and services and market their products in a better way. They could also analyze key players on social networks and use them to spread the word about their services.

dataTopsy has developed many state of the art systems to deal with such huge amount of data obtained from social networks. They have filed patents for many systems and methods for customizing filtering and predictive crawling of social media. Apple could use this technology to analyze the data that they have been collecting through their devices and app store.

They could use it to improve the search feature of Siri, providing users with better search results by analyzing what recommendations their friends made on Twitter. Twitter is the most used social media platform on smart phones and getting access to all of its data along with the ability to analyse it, is definitely a great opportunity.

Competing with Google

Google has been trying to make their search engine more personalized based on data gathered from social media. Now Apple has a very strong tool to do the same. Both companies are spending big money on acquisitions in order to maintain their edge in the rapidly changing world of information technology. Apple spent $496 million in their last fiscal year on acquisitions while Google spent a whopping $1.4 billion.

4 Major Big Data Events in the United States in November

4 Major Big Data Events in the United States in November

The production of data is expected to increase almost 44 times by 2020 than it was in 2009. Such is the rate at which big data is increasing, but are you ready to change your business strategy with this data? If you aren’t sure, then this November is your opportunity to attend big data conferences in United States and learn extensively about it.

Four big data conferences are lined up for the month, which are basically designed for business professionals responsible for developing strategies for big data of their companies.

These big data conferences are a dose of all-inclusive content for all IT digital and marketing professionals looking to make the best of the exponential data volume, variety and velocity. These conferences vision to bridge the gap business have created with big data. Conferences educate professionals on how to capitalize on this every growing amount of data and how to manage the growing structured and non-structured data efficiently.

Listed below are four back to back major international big data conferences that are lined up in the United States for the month of November.

BAI Retail Delivery 2013  

 

Big Data Events - BAI Retail Delivery 2013

Scheduled to be held from 5 to 7 November in Colorado Convention Center in Denver United States, the BAI Retail Delivery conference will offer professionals an insight into the ever evolving retail banking and use of big data in it. With its extensive reach and relationship with retail banks, BAI Retail Delivery see some of the most respected and influential financial leaders addressing the conference.

 

Actuate Customer Day

 

Big Data Events - Actuate Customer DayScheduled to be held on November 7 at the Hotel Nikko, San Francisco, the Actuate Customer Day is an event which should be attended by programmers and developers, analysts, IT executives and company agencies etc.  Actuate—The BIRT Company engages customers, partners to learn more from analytical and personalized highlights and analytics.

 

QCon San Francisco

 

Big Data Events -  QCon San FranciscoLined up for 11 to 15 November, the QCon conference will be held at the Hyatt Regency San Francisco. QCom helps professionals understand software to develop facilitating spread of knowledge in the developer community. QCon is a practitioner focused conference which caters to the IT professionals, team leads, engineers and managers – especially anyone who commands authority and has an innovation influence.

Python for High Performance and Scientific Computing

 

Big Data Events - Python for High Performance and Scientific ComputingPython for High Performance and Scientific Computing (PyHPC) is scheduled for 18 November at the Colorado Convention Center in Denvor. The conference is carried out in collaboration with International Conference for High Performance and Computing to manage storage and networking to influence analysis and make valuable gains.