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Monetizing Big Data: What 2014 Might Have in Store

Monetizing Big Data: What 2014 Might Have in Store

12/17/2013 4:34 am2 comments

Once we are able to invest in the big data technology after successfully analyzing it, the next move will be to monetize it to obtain its monetary equivalent. To know what is the scope of big data monetization on 2014 and beyond, read on!

‘Big Data’ is already a familiar term for most of us, especially those who are into some serious business. It has been a hot topic in the media almost throughout the year 2013.

Big Data - Return on Investment - What 2014 Has in Store

All small and big businesses, however, are still trying to augment their knowledge about what actually big data is and what they should be doing about it and how. And what seems to be adding to the complications are the challenges involved in the process of big data investment.

Majorly, businesses don’t know how to obtain value from data and have to go a long way to be able to define the much-awaited big data policy. Even more importantly, they’ll have to attain the required skills and then execute them in a nifty manner to make the most of the strategies they’re working on!

Big Data – Future and Monetary Equivalent

While we are already in the first phase of the grand big data revolution where we’ve seen big investments in the technology, the next important step would be to generate revenue through big data.

Having a lot in reserve, the year 2014 is ready to play an important role in this regard:

Revenue Generation

Though businesses are all for huge investments in big data, they still need to predict how quickly it can generate revenue. The need of an effective way to measure ROI over a specific period of time may prove to be one of the potential challenges!

But despite all these assessments, most business leaders are expecting big data to be highly helpful in making the right business decisions. However, they believe that it won’t be possible to predict time and money associated with a ROI target without a guiding hand. This may cause giant businesses to opt for big data-based solutions rather than directly using big data as the only solution in 2014. The ultimate goal would be to boost up overall revenue by saving on costly technologies and data consultants.

Big Data as a Marketing Investment 

While it is true that big data has been more of a technology investment till now, we’ll see it as a marketing investment in 2014 and further, and retail brands will lead the charge in that case.

The key will be to persuade people to ‘buy’ by making all the offers directly customer-oriented. Big companies have already begun to prepare for the shift by motivating their CMOs, technology officers and information executives to work in unison to derive the best results.

Utilization of Big Data-based Solutions

With big data-based solutions surfacing quickly, all businesses will have to go for data analytics sooner or later. Though Google analytics have already been used for the same purpose for years, the latest big data-based solutions will allow all small and big companies to access solutions and methods that can ‘practically improve revenue.’ Hopefully, the year 2014 will be big for both those starting-up and well-established businesses in terms of using big data to get the best results!

Director at HMPL, a digital media services company, Kamal Thakur is a computer science & engineering grad from NIT Jalandhar. He is a writer, ecommerce analyst and content marketing expert. Kamal lives in the Himalayas.

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