Businesses in the UK use big data to mostly support their sales and marketing campaigns, reveals Big Data Survey 2013 carried out by MBN Recruitment Solutions.

The survey maintains that more than 80% of the total survey respondents look forward to harness and leverage their data to be able to generate new revenue.

At the same time, over 95% people agree that more revenue generation is going to be the only purpose of businesses using big data in near future!

Use of Big Data Till Now and In Future

The first annual survey by MBN also exposes that over 71% of the total respondents have been using data analytics to foresee all major functions and aspects of future businesses doings around the world.

MBN non-executive chairperson, Paul Forrest concludes that companies use big data as they grow larger and need to stay competitive against potential competitors.

Most survey respondents believe that right now there is too low ROI in leveraging big data. They, however, are expecting greater ROI prospects in future. Also, over 40% respondents think that the current initiatives will eventually fetch desired results for businesses. Forrest told that one of the biggest issues has been the importance of tools, but 72% respondents believe that tools are important only in the beginning and it is people who unlock the set value on a later stage.

Kamal Thakur

Director at HMPL, a digital media services company, Kamal Thakur is a computer science & engineering grad from NIT Jalandhar. He is a writer, ecommerce analyst and content marketing expert. Kamal lives in the Himalayas.