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9 Recent Surveys About Big Data

9 Recent Surveys About Big Data

12/07/2013 2:45 am0 comments

big data surveyBig Data is the big word right now and many surveys have been conducted to find out just how big is Big Data. Take a look at the highlights of 9 such surveys to find out where big data is headed.

1. CompTIA

CompTIA, the IT association, surveyed 500 businesses and found out that:

  • 42% of businesses admitted that they have some type of big data initiative going on.
  • 93% said that data was critical for their business.
  • 18% thought that their business was ready for big data.

2. EMA and 9Sight Consulting

259 businesses and professionals were surveyed in this end user research. They found that:

  • 68% of the companies have at least 2 projects in their big data initiative.
  • 34% companies are using big data implementations in production.
  • 39% companies identified speeding operational time for analytics to be the number one driver for big data initiatives. Other drivers included competitive advantage with data use in business solutions (34%) and business requirements for higher levels of advanced analytics (31%).

3. Tech Pro Research

Tech Pro Research surveyed 144 businesses about the financial side of big data.

  • 54% have no interest in implementing big data initiatives. 8% have implemented some form of big data initiative, 12% are implementing and 26% are planning on implementation.
  • 82% of those who have implemented big data initiatives report seeing some form of payoff while only 4% believe they haven’t seen any benefits.

4. Gartner

They surveyed 720 members of the Gartner Research Circle.

  • 64% of companies are investing or planning to invest in big data.
  • But less than 8% have already deployed some form of initiative.

5. TEKsystems

They surveyed more than 2000 IT professionals and 1500 IT leaders. They found in their report:

  • 90% of IT leaders and 84% of IT professionals believe in big data as a good investment for time and money.
  • 14% of IT leaders said that big data is regularly applied in their businesses.
  • 66% of IT leaders and 53% of IT professionals said that their data is stored in disparate systems.
  • 60% of IT leaders said that their is no accountability for data quality.
  • At least 50% of IT leaders were not sure about the validity of their data.
  • 81% of IT leaders accepted that they do not have the adequate manpower with the right skill sets to implement big data initiatives.

6. Bain

Bain studied 400 large companies and found good results about big data.

  • They found that the companies that have big data analytics capabilities were outperforming their competition.
  • They were twice as likely to have better quarterly financial performance.
  • Five times more likely to make faster decisions.
  • Three times as likely to execute decisions.
  • And twice as likely to use data in their decision making process.

7. BCG

BCG surveyed 10,000 consumers in 20 countries worldwide. They found that:

  • 75% of consumers are concerned about privacy of their data.
  • The young generation is just as concerned about privacy as older generations.
  • Consumers will allow use of data as long as they trust the business with their data.

8. IBM

IBM studied 900 businesses from around the world. They found that the companies that were outperforming their peers were:

  • 166% more likely to make decisions based on data.
  • 2.2 times more likely to have a clear path for big data analytics in their organization.
  • driven by growth as the main source of value from data analytics.
  • measuring the impact of investment in analytics.

9. Forbes Market Insights

Rocket Fuel sponsored this study by Forbes Market Insights of 211 senior marketers.

  • The marketers that used big data at least half of the time in their campaigns said they exceeded their goals 3 out of 5 times.
  • Those who used data less than half of the time achieved similar results only 1 out of 3 times.
  • 92% of companies who used big data, exceeded their goals and only 5% fell short.

From such surveys it is clear that it is still early days for big data. Those who have taken the initiative have found dividends in big data while some still remain skeptical. Information taken from the article on Forbes.

Freelance writer / Blogger / Author / Musician / Ex-Marine Engineer

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