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3 ways big data analytics is changing our lives

3 ways big data analytics is changing our lives

11/26/2013 2:18 am0 comments

Big data has travelled a great deal from just being a buzzword only a year back. Service providers and analytics are fully engrossed in understanding the benefits which can be derived out of big data analytics. Since big data is everything we do every day to leave a digital trace, it can be analyzed to better our lives. Read on to know how big data analytics is changing our lives with each passing day.

big data changing livesWith the explosion of data in every form, from books to maps and from calls to apps, from advertisements to social network updates and from surveys to varying trends – we are leaving more and more digital traces with every digitalizing world. Since all this avalanche of data is touching our lives every day, it has become one of the mega trends that will impact (and is impacting) everyone in one way or the other.

Listed below are a few examples of how big data analytics is already changing our lives for good.

At home and office

There was a time when nothing was possible at home without human intervention, today we have small and seasoned manufactures developing devices that help us monitor every single thing at home, from elders to pets and from appliances to door locks, everything can be monitored from miles ways just by using a smartphone and an application.

Manufacturers have devised sensors to automate lighting and your appliances at home or in offices. You can turn on the lights or the air conditioner even before you walk into the office or home. You don’t have to stand up and turn of the light or walk to the washing machine to switch it on, a smartphone with dedicated app can do it for you from the comfort of your bed.

While driving or shopping

Auto manufacturers like Ford are using big data analytics to make their future vehicles more environmental friendly. In addition, there are companies and third-party developers who have developed applications to allow smartphones to send out location information, information about how fast you’re are driving, combined with the information of real time traffic to give you the best routes to avoid traffic, or give you information of the nearby gas station, restaurant, bank etc.

While shopping, the loyalty card of the store is combined with your purchase history and social media data to offer you discount coupons and personalized offers based on your loyalty to the store. This is really making shopping more fun, economical and very personalized.

Hospitals, healthcare and fitness

Doctors are maintaining record of patients to keep track of their medical history, for better, quicker and more pin point treatment. While, pediatric units in hospitals are live steaming heartbeats of premature and sick babies in the womb. Combining the information with historically data and based on analysis, doctors are now able to detect infections in babies even before they are born.

Fitness and healthcare have become the biggest market for electronic companies. Most manufacturers, including Nike have are coming out with fitness bands, smartwatches and pedometers etc to collect daily data of a person’s physical routine, calories, sleep patterns and heart rate etc., which is then sent wirelessly to smartphone, doctors and insurance companies to devise  better and more customized healthcare programs.

A tech blogger having more than 5 years of hands-on work experience, Bharat loves to write on latest tech advancements, software, ERPs & BI. Bharat lives in Shimla, India.

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